AMA - Social Media Boot Camp on 9-May-12 8:00 AM

Keeping pace with today’s savvy consumer means that you must have command of the latest social media marketing tools and know how to deploy them in your marketing strategy. In order to take advantage of the tremendous power of social media, you need to start with a hands-on approach to give you a plan, the tools and the know-how to make these state of the art marketing tools work for you and your organization. This introductory program will give you everything you need to get your organization up to speed in the emerging world of social media marketing.

 

The Boot Camp is an introduction to Social Media.  You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.

 

You Will Learn

•       How to determine which social media channels will best fit

         your audience and objectives

•       What metrics are important and how to measure social media

         in your organization

•       How to put together a social media strategy and tactical plan

         to put social media to work immediately

•       How organizations have successfully used social media and

         what you can apply from their successes

•       Where social media fits in the consumer purchase process

         and how you can leverage it for brand feedback

 

Who Should Attend

Find more details on AMA's website.