Dallas Executive Luncheon - What a Brand Is, Does, and Becomes: The Holistic Imperative on 18-Jan-12 11:15 AM

Register for this event via DFW AMA's Eventbrite registration process.

 

The 21st Century has delivered an abrupt wake-up call to modern business leaders. Harsh economic conditions and increasingly skeptical & fickle customers have turned many markets into hostile, expensive battlegrounds with diminished prospects for profitable growth. All of which leaves most marketers scrambling for relevance in a world that doesn’t seem to be talking to them anymore. In “What a Brand Is, Does, and Becomes: The Holistic Imperative,” Dana will share a powerful new view for igniting and leveraging your brand in the marketplace – and how this approach has been successful for companies such as IBM, Cole Haan, and Harley-Davidson. 

 

Please note DFW AMA's new no-show policy: all attendees who pre-register will be required to pay online. Registrants may receive a full refund of the registration fee if cancellation is requested at least 48 hours prior to the event. Cancellations requested within 48 hours of the event will result in forfeiture of the registration fee.