Multi-Cultural SIG - Multi-Cultural Marketing 101 on 29-Mar-11 6:00 PM

  

 

 

Multi-Cultural Marketing 101: Why One Size Does Not Fit All. (CASE STUDY) Many of us marketers are savvy enough to know that One Size Does Not Fit All, but yet the level of sensitivity is often overlooked when targeting multi-cultural audiences. Jeffery McFarland, President and CEO of the McFarland Consulting Group, will present a case study and show marketing blunders and mistakes top brands could have avoided with the appropriate resources, training or diversity education. Jeff assists many of his Fortune 100 clients with strategic marketing initiatives in the area of Multicultural Marketing and Consumer Engagement. With over 27 years as a seasoned professional at Verizon and Executive Director of the Multicultural Marketing Center of Excellence, Jeff was responsible for the development of all marketing, product development, web development, advertising and sponsorship activities in the African-American, Hispanic, Asian, Russian, People with Disabilities and the Gay & Lesbian marketplace.